Welcome to Fan Avenue !

Welcome to FanAvenue.com! We are a merchandising services company, specializing in design and sales of apparel and accessories for the fans, sale on French and international tours, the management of concessions in stadiums and venues, the building of merch stands on exhibitions and World Expos, and the optimisation of sales on e-shops.

Involved since 2003 in an industry and real estate investment group “Jean-Claude Cherrier” Fan Avenue never stopped developing its activity in acquiring licenses, to create and to commercialize merch collections for artists or major sport events.

#COLLECTION

ADVICE
BRANDING
MARKETING

 

Do you wish to develop your brand including an event approach?

We can assist you from beginning to end of a merchandising plan. We determine with artists and event promoters the target, the sales points, and work together with the marketing mix and the product range.

DESIGN

CRÉATION OF A

MERCH RANGE

 

Our aim is to bring your vision to life.

It is a priority to be phased with current trends and to stand out with a unique, specific and coherent image. We are willing to help you broaden the identity of your brand, which tells your story and your values. Our designers will be able to create collections that will bring out the emotion and sensitivity of each event.

SOURCING

AND PRODUCTION

OF THE COLLECTIONS

 

Once the strategy and main axes of the range are determined (brand image, quality, price positioning…), we take care of:

– Creation of models, prototypes and samples,

– Production monitoring in Asia or Europe and quality control,

– Textile printing and accessories in our warehouses,

– Approval of all projects by rights holders,

– Delivery of products within tight deadlines

We master all the techniques of printing: screen printing, embroidery, strass on leather, sublimation, digital printing, transfer, flex… which makes it possible to embellish the products and improve the customer experience.

We want to direct the collections on ecological supports.

We have carefully selected our sourcing which guarantees respect for the environment but also for working conditions and remuneration.
– We offer eco-friendly products, particularly in textile ranges with cottons from organic farming.
– We avoid individual plastic blisters and poly bags or use biodegradable and recyclable blisters if applicable.
– We use recyclable materials as much as possible for accessories such as glass, ceramic, paper, metal and wood.

WAREHOUSING AND LOGISTIC

Thanks to our 1000 m² (10763.91ft²) warehouse, we offer tailor-made logistic solutions, adapted to the needs of show productions, French sports federations, record labels, etc.
Our processes follow market requirements and best practices for inventory management, packaging and shipping.
We work as much as possible with local partners and centralize transport operations to limit the carbon impact of shipments.
Our parcel shipping policy is characterized by:
– Systematic reuse of packaging
– The use of Kraft paper rather than plastic or synthetic foam for cushioning
– A specific cardboard packaging for the mugs to guarantee the optimal positioning of the product and prevent breakage without having to add plastic materials
– The use since early 2020 of biodegradable tape to replace the traditional plastic one.

#WEBSHOP

We have been developing e-shops since the creation of the company. Web shops are the natural extensions of events. Fan Avenue e-commerce platform manages more than 50 white label stores.

We offer full support to our customers:

– Ergonomics (responsive design / mobile versions),
– Hosting, outsourcing, security,
– Maintenance of existing shops,
– Merchandising,
– SEO (Search Engine Optimization),
– E-marketing, strategy, sales,
– Order picking and worldwide shipping,
– Customer service,
– Administrative management.

#ONTOUR

We know how to handle merch on a French or international tour, from A to Z. Whether traveling by tour bus or by our own means, we know how to deal with stocks, find the ideal display, manage sales. Mastering those skills allow us to make the most of these brief moments spent with the fans.

For 20 years we have built a substantial network of vendors throughout the territory, especially thanks to our concessions. We are then able to adapt human needs and management according to each type of event.

CONCERTS

SPORTING EVENTS

We participate and set-up our stores on the biggest sporting events across the globe: Olympic Games, world/European/French championships, world cups, final games of French cups … and also regular season games.

POP-UP STORE AND MUSEUM SHOPS

To create a surprise around an event, bringing even more to the fans: This is also our ambition. We are experienced in the building of a unique pop-up store, whether as a part of a sporting event, welcoming of an artist, or an album release…
We are also skilled to work on events such as exhibitions or fairs.

CONCESSIONS

Specialist of merch concessions management, Fan Avenue operates exclusively :
Accor Arena (Paris), Seine Musicale (Paris), Stade de France (Paris), Stade Orange Vélodrome (Marseille), Stade Matmut Atlantique (Bordeaux), Stade Allianz Riviera (Nice)…

Our teams are on site to optimize sales on the biggest concerts and international events :

ACDC
Iron Maiden
Metallica
Beyonce
Ariana Grande
Guns N’Roses
Harry Styles
BTS
Équipe de France de Football
Muse
Red Hot Chili Peppers
XV de France
NBA…

References

#MUSIC

#SPORT

#CONCESSIONS

#EXPOSITIONS

#SOCIÉTÉS PARTENAIRES

Our values

ENSURE TOP QUALITY SERVICE

 

  • Offer the best services to our professional and individual customers,
  • Being close to our teams to create a friendly spirit and a constructive working atmosphere,
  • Listening to our rights holders,
  • Being constantly in search of improvement and progression,
  • Responsiveness is part of our DNA.

CODE OF ETHICS

 

Fan Avenue shares the following values:

 

  • Respect for the Law
  • Respect for people (social and moral positioning)
  • No conflict of interest
  • Sustainable development

SUSTAINABILITY AND ENVIRONMENTAL RESPECT

 

Environmental concerns are part of Fan Avenue’s sustainable development policy. In this way, our employees are made aware of recycling and energy saving practices.

This ecological approach applies to the company’s head office, but is also applied during events. It is for example discussed during team training, and it is found in the merch ranges made for our customers, in which “organic” products are included.

CONTACT US

2 + 15 =

Fan Avenue
–
12 rue de l’hotel Colbert
75005 Paris
–
11 rue de la Cotterie
ZA Casablanca
40230 Saint Vincent de tyrosse
–
(+33)5 58 58 52 00
fans@fanavenue.com